The platform for issuing Apple Wallet and Google Wallet passes.

PassIssuer helps teams create, issue, update, and manage wallet passes for loyalty, memberships, coupons, gift cards, tickets, and custom customer programs.

Book a demo Start a pilot
EU-hosted · API and dashboard · Custom integrations · Built for pilots and enterprise rollout
PassIssuer pass shown in an Apple Wallet add-pass sheet
Add to Apple WalletAdd to Google Wallet
0 apps
No customer install
1 link
Works on Apple Wallet and Google Wallet
Live updates
Balances, tiers, rewards, expiry
EU-hosted
Berlin-based operation

One platform.
Every program your
brand could run.

Loyalty, memberships, gift cards, coupons, event tickets and custom wallet programs — issued from one console, sitting in the same wallet, governed by your team.

N
Nordhaus Coffee
Buy 9, get 1 free
Stamps
6 / 10
Member
Ada K.
Home store
Berlin Mitte
Next reward
Free filter
NHC-2031-7748
Loyalty / stamp cards
Run digital stamp cards, point balances and reward thresholds that update after every scan or POS event.
Encourage repeat visits without asking customers to install an app.
H
Hansa Climbing Club
Member
Linus Bauer
Tier
Gold
Member no.
HC-04821
Valid thru
2026-12-31
Status
Active
HC-04821
Membership cards
Issue member IDs, tier status, renewal dates and verification barcodes that staff can check at entry or checkout.
Give members a persistent wallet credential your team can update centrally.
B
Bäckerei Krüger
−25%
Weekdays 14–17 · all pastries
Offer
25% off, weekdays 14–17
Valid at
Munich · Glockenbach
Expires
30 Sep
Code
AFTERNOON25
BK-CPN-AFT25
Coupons and offers
Launch time-bound offers with wallet visibility, expiry dates, location-aware surfacing and redemption tracking.
Move promotions closer to the moment of purchase.
L
Lumen Books
Lumen · gift card
Balance
€ 75.00
From
Marie L.
To
Jonas E.
Card no.
LB-2031-7748
Expires
no expiry
LB-2031-7748
Gift cards
Replace plastic cards with wallet balances that can be issued, topped up, redeemed and updated after each transaction.
Keep stored value visible and easier to use across visits.
V
Volksbühne
Doors
19:30
Die Möwe
Event
Die Möwe
Date
Sat 06 Jun
Seat
Parkett G 14
Gate
Foyer Nord
VB-MOWE-G14
Event tickets
Send wallet tickets with entry barcodes, date and venue details, and last-minute updates for schedule or gate changes.
Reduce entry friction and keep attendees informed until doors open.
A
Atelier Schöneberg
Next visit
Sat 14 Jun · 11:00
With
Pia O.
Service
Cut & colour
Location
Hauptstraße 18
Status
Confirmed
AS-BOOK-2026-06-14
Custom wallet programs
Model wallet workflows that do not fit a standard template, from CRM-triggered passes to internal verification flows.
Turn wallet passes into a flexible customer channel for your own systems.
How it works

Five steps from setup to scan.

Create, issue, add, update, redeem. That's the loop. Every PassIssuer feature is one of those five verbs, or the audit trail of one.

Custom solutions

Need more than
a standard pass builder?

We build wallet-pass workflows around your existing systems: CRM, POS, ecommerce, ticketing, internal tools, and custom rollout rules.

CRM, POS, ERP, and ecommerce integrations

Connect wallet-pass issuance, updates, and customer state to the systems your team already uses.

Custom issuing and redemption flows

Build approval gates, tier logic, location-scoped redemption, partner rules, and other program-specific workflows.

Branded signup and add-to-wallet pages

Create customer-facing pass signup, add-to-wallet, and update pages that match your brand and rollout path.

Customer migration and bulk import

Move existing loyalty members, plastic card records, gift card balances, or ticket holders into wallet passes.

Multi-location and franchise rollout

Coordinate location-scoped templates, permissions, reporting, and staged launches across cities or markets.

SSO, procurement, support, and security review

Support enterprise access, buying processes, contracts, implementation support, and security review needs.

Discovery
Prototype
Pilot launch
Integration
Rollout
Discuss a custom wallet pass project
Integrations and trust

Built to fit your stack and your rollout process.

Start with a pilot, then connect wallet passes to the systems your team already uses.

Integration fit

  • REST API
  • Webhooks
  • CSV import
  • Branded add-to-wallet links/pages
  • CRM/POS/ecommerce custom integrations
  • Multi-location rollout support

Trust and procurement

  • Built and operated in Berlin
  • Hosted in the EU
  • GDPR-aware workflows
  • DPA and custom contracts available
  • Invoicing and procurement support
  • Security review support
Pricing

Start with a pilot.
Scale with a conversation.

Validate a wallet-pass program with the full platform, then scope integrations, rollout, procurement, and support for the wider program.

Pilot
Use the full platform to validate a wallet-pass program before rollout.
€79/mo, billed
14 days free
Start 14-day trial
Full platform access during the pilot
One contained wallet-pass program
Apple Wallet and Google Wallet
Push updates and geofencing
Issue passes from CSV, API, or dashboard
Enterprise rollout
Enterprise
For teams rolling wallet passes into existing systems, locations, or customer programs.
Talk to us
Book a demo
Custom integrations with your CRM, POS, ecommerce, ticketing, or internal tools
Procurement-ready contracts and invoicing
Security review support
Multi-location rollout planning
Named technical and account support
Custom issuing, redemption, and update workflows
FAQ

Common questions,
answered.

Short answers to what enterprise buyers ask most. For anything else, book a 30-minute call.

What is a wallet pass?
A wallet pass is a digital card stored in Apple Wallet or Google Wallet. It can be used for loyalty, memberships, coupons, gift cards, tickets, or custom customer programs.
Does the customer need to install an app?
No. Customers add the pass from a link or QR code to the wallet app on their phone. You do not need to ship a customer app or go through an app store.
Does it work on iPhone and Android?
Yes. PassIssuer supports Apple Wallet on iPhone and Google Wallet on Android, so one program can serve both major wallet platforms.
Can passes be updated after they are issued?
Yes. You can update fields such as balances, tiers, expiry dates, rewards, locations, or event details after the pass is already in the customer's wallet.
Can you integrate with our CRM, POS, ecommerce, ticketing, or backend?
Yes. PassIssuer can connect wallet-pass issuing, updates, and redemption events to your existing systems through APIs, webhooks, imports, or custom integration work.
Can you build custom issuing or redemption flows?
Yes. We can scope custom flows for branded signup, eligibility checks, approval steps, location-specific redemption, partner rules, or internal verification.
Can we start with a pilot before a full rollout?
Yes. Start with one program, segment, or location to validate the flow, integration needs, and rollout process before expanding.
What should we prepare for a demo?
Bring the program you want to launch, approximate pass volume or number of locations, the systems we may need to integrate with, and your target launch timeline.
Is it hosted in the EU?
Yes. PassIssuer is built and operated in Berlin and hosted in the EU. We can support security review during procurement.
Do you support contracts, invoicing, and DPA?
Yes. We support contracts, invoicing, procurement workflows, and data processing agreements for business customers.
Ready when you are

Your customers already
have the wallet. Get in it.

Book a demo Start a pilot
Add to Apple WalletAdd to Google Wallet