The platform for issuing Apple Wallet and Google Wallet passes.

PassIssuer helps teams create, issue, update, and manage wallet passes for loyalty, memberships, coupons, gift cards, tickets, and custom customer programs.

Book a demo Start a pilot

EU-hosted · API and dashboard · Custom integrations · Built for pilots and enterprise rollout

PassIssuer pass shown in an Apple Wallet add-pass sheet

0 apps

No customer install

1 link

Works on Apple Wallet and Google Wallet

Live updates

Balances, tiers, rewards, expiry

EU-hosted

Berlin-based operation

How it works

Five steps from setup to scan.

Create, issue, add, update, redeem. That's the loop. Every PassIssuer feature is one of those five verbs, or the audit trail of one.

Custom solutions

Need more than
a standard pass builder?

We build wallet-pass workflows around your existing systems: CRM, POS, ecommerce, ticketing, internal tools, and custom rollout rules.

CRM, POS, ERP, and ecommerce integrations

Connect wallet-pass issuance, updates, and customer state to the systems your team already uses.

Custom issuing and redemption flows

Build approval gates, tier logic, location-scoped redemption, partner rules, and other program-specific workflows.

Branded signup and add-to-wallet pages

Create customer-facing pass signup, add-to-wallet, and update pages that match your brand and rollout path.

Customer migration and bulk import

Move existing loyalty members, plastic card records, gift card balances, or ticket holders into wallet passes.

Multi-location and franchise rollout

Coordinate location-scoped templates, permissions, reporting, and staged launches across cities or markets.

SSO, procurement, support, and security review

Support enterprise access, buying processes, contracts, implementation support, and security review needs.

Discovery

Prototype

Pilot launch

Integration

Rollout

Discuss a custom wallet pass project

Integrations and trust

Built to fit your stack and your rollout process.

Start with a pilot, then connect wallet passes to the systems your team already uses.

Integration fit

REST API
Webhooks
CSV import
Branded add-to-wallet links/pages
CRM/POS/ecommerce custom integrations
Multi-location rollout support

Trust and procurement

Built and operated in Berlin
Hosted in the EU
GDPR-aware workflows
DPA and custom contracts available
Invoicing and procurement support
Security review support

Pricing

Start with a pilot.
Scale with a conversation.

Validate a wallet-pass program with the full platform, then scope integrations, rollout, procurement, and support for the wider program.

Pilot

Use the self-service platform to validate a wallet-pass program before rollout.

€79/mo, billed monthly

Start

Full platform access during the pilot

One contained wallet-pass program

Apple Wallet and Google Wallet

Push updates and geofencing

Issue passes from the dashboard

Enterprise rollout

Enterprise

For teams rolling wallet passes into existing systems, locations, or customer programs.

Talk to us

Book a demo

Custom integrations with your CRM, POS, ecommerce, ticketing, or internal tools

Procurement-ready contracts and invoicing

Security review support

Multi-location rollout planning

Named technical and account support

Custom issuing, redemption, and update workflows

Issue passes from CSV, API, or dashboard

FAQ

Common questions,
answered.

Short answers to what enterprise buyers ask most. For anything else, book a 15-minute call.

What is a wallet pass?

A wallet pass is a digital card stored in Apple Wallet or Google Wallet. It can be used for loyalty, memberships, coupons, gift cards, tickets, or custom customer programs.

Does the customer need to install an app?

No. Customers add the pass from a link or QR code to the wallet app on their phone. You do not need to ship a customer app or go through an app store.

Does it work on iPhone and Android?

Yes. PassIssuer supports Apple Wallet on iPhone and Google Wallet on Android, so one program can serve both major wallet platforms.

Can passes be updated after they are issued?

Yes. You can update fields such as balances, tiers, expiry dates, rewards, locations, or event details after the pass is already in the customer's wallet.

Can you integrate with our CRM, POS, ecommerce, ticketing, or backend?

Yes. PassIssuer can connect wallet-pass issuing, updates, and redemption events to your existing systems through APIs, webhooks, imports, or custom integration work.

Can you build custom issuing or redemption flows?

Yes. We can scope custom flows for branded signup, eligibility checks, approval steps, location-specific redemption, partner rules, or internal verification.

Can we start with a pilot before a full rollout?

Yes. Start with one program, segment, or location to validate the flow, integration needs, and rollout process before expanding.

What should we prepare for a demo?

Bring the program you want to launch, approximate pass volume or number of locations, the systems we may need to integrate with, and your target launch timeline.

Is it hosted in the EU?

Yes. PassIssuer is built and operated in Berlin and hosted in the EU. We can support security review during procurement.

Do you support contracts, invoicing, and DPA?

Yes. We support contracts, invoicing, procurement workflows, and data processing agreements for business customers.

Ready when you are

Your customers already
have the wallet. Get in it.